Brand Ambassador for Biodiversity Conference Receives Over One Million Visitors

Brand Ambassador for Biodiversity Conference Receives Over One Million Visitors
Showcased as brand ambassador by the Minister of Environment & Forests, Smt Jayanthi Natarajan during her inaugural speech in high level segment of Conference of Parties (CoP), the “Science Express: Biodiversity Special” - a mobile biodiversity exhibition train is on a mission to create massive awareness on India’s biodiversity.

This is an unique, state-of-the-art exhibition train that brings biodiversity awareness to cross section of people, particularly children and youths, as it travels across the country. Rich biodiversity of the country in different coaches is organized, biogeographic zone wise, and includes wild, domesticated, marine, microbial life forms, biodiversity and livelihoods, impact of climate change, and highlights the challenges for the conservation. It also shares the policies, law and program/initiatives of partners, aimed at conservation of countries rich biocultural heritage.

The express has been able to create unprecedented public awareness on biodiversity across the country. Till date, over 1.8 million people, including 500000 students 25000 teachers from 5000 schools have been able to visit and enjoy one of the most interesting mobile exhibition on wheels. Over 4 lakh people visited the express at Kazipet and Secunderabad. The express was stationed at Secunderabad to coincide with the the express will be on its onward journey and will eventually travel over 18,000 km in the first phase to cover 55 locations. It is expected to be visited by more than 3 million visitors, much higher than the envisaged target of 2 million.

That the Conference Brand Ambassador has halted at Secunderabad, during full duration of the conference and has been visited by over 2.5 lakhs visitors thus contributing to unprecedented awareness on biodiversity issues. The express has been greeted with great deal of enthusiasm by the international delegates attending the CoP.

Making of the unique brand ambassador has been a collaborative initiative of the Ministry of Environment & Forests (MoEF) & Department of Science & Technology (DST), Government of India, with engagement of large number of knowledge partners.

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(Release ID :88542)