Brand Management Questionnaire

 

Brand management is the process which aims to keep up the promises to deliver the maximum utility to the customer. Brand management questionnaire helps to sustain a brand image and make the customers loyal to the brand.

Brand Management Questionnaire Sample:

Name:                       ____________________
Address:            ____________________
Phone Number:   ____________________
Email id:            ____________________
Q1. Could you identify our brand with little or no advertising?
a)   Yes
b)   No
Q2. Name a few brands in this product category that you can recollect now?
_____________________________________________________________
Q3. What is the most appropriate indicator of brand equity?
a)   Brand value
b)   Brand identity
c)   Brand recall
d)   Brand image
Q4. What is the most important factor to ensure brand management of this product?
a)   Quality
b)   Delivery
c)   Usage experience
d)   Price
e)   Other __________________________________________________
Q5. Which among customer loyalty and customer satisfaction indicates that the brand is being managed well?
a)   Customer loyalty

b)   Customer satisfaction
Q6. What does our brand mean to you?
_________________________________________________________________
Q7. Do you perceive that our brand is the market leader in the industry?
a)   Yes
b)   No
Q8. Have you seen any difference in the brand image after the company has conducted various marketing strategies?
a)   Yes
b)   No
Q9. Have you seen the brand growing over the years?
a)   Yes
b)   No
Q10. Are you a bulk purchaser of the product?
a)   Yes
b)   No
Q11. How successful do you think the firm has been in keeping its promises?
a)   Completely successful
b)   Moderately successful
c)   Unsuccessful
d)   Failed completely
Q12. Is the brand reached a point of stagnation without any scope of increasing its utility further?
a)   Yes
b)   No