As mentioned in Essentials
of Business Communication, the structure of a communication is an essential
factor in how well a business communication is received by an audience.
It doesn't matter whether that audience is an audience of one or one million, good structure is essential if a communication is to be 'heard' amongst the advertising and marketing 'noise' of today's business environment.
So a poor structure to your message or delivery is therefore a major barrier to effective communication.
It doesn't matter whether that audience is an audience of one or one million, good structure is essential if a communication is to be 'heard' amongst the advertising and marketing 'noise' of today's business environment.
So a poor structure to your message or delivery is therefore a major barrier to effective communication.
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